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As a director, I created ideas and managed the visuals for the latest music video project of singer JADE. Inspired by the fading emotions of love and its illusions, the music video is the story of two bodies connected by tangled strings that sometimes gather then instantly dissolve and disintegrate. To launch this music video, I chose the location in a hotel lobby with high ceilings to set up a 9:16 ratio which is the same as the ratio of the music video. Thus it looked like an installation piece and maximised the immersive visual experience.
Artist: JADE
Production house: BOX, Capital Media City
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