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In collaboration with the brand Piaggio, I created a graphic package for the 2022 campaign of Liberty line, including key visuals with the spirit of breaking out of the box and freedom. I tried to use new tools in the process of creating key visuals, such as photo editing applications on Ipad, or artificial intelligence services like Mid Journey. Besides, I applied AR technology to the project to create a whole new layer of artistic graphic content and better communication effects for the campaign.
Client: Piaggio
Agency: Click Media
Creative Director / Visual Artist: Tung Crazy Monkey
AR Design: Dong Ho
Project Assistant: Tu Anh Tran
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