Techcombank - Festive & Flow
/ 2023
Location: Techcombank's head office at Hanoi & Ho Chi Minh city
Organized by Dream Studio, Directed by Viet Tu.
Collab with MxC and CABE studio.
/
The 30th anniversary of Techcombank was held in Hanoi and Ho Chi Minh City in the form of a digital visual art exhibition.
In Hanoi, with the concept "Festive", we recreated the image of a traditional Vietnamese festival through vivid digital graphic works, covering the entire facade of the building to the area inside the reception hall.
In Ho Chi Minh City, with the concept "Flow", the works expressed cultural flows and prosperity through the lens of modern digital graphics.
At the facade of TCB Hanoi building: the image of Dragon Assembly appears with generative art graphics, in a 3D space simulating depth. At TCB Ho Chi Minh, the horizontal figures create long streaks of color, expressing the concept of "Flow".
inside the TCB Hanoi building: the image of the Hoi Flag appears in the form of abstract dot graphics. Images of festival activities, lion dance, dragon dance, are recreated by digital graphics.
Inside the TCB Ho Chi Minh building, human statues are sculpted from iron and neon lights, depicting the concept of "human flow" where movement is always happening continuously.
