REBLEND SAIGON

Location: Adidas Brandcenter, HCMC, Vietnam 

Format: Led neon lights, glass cut paintings, mica cut paintings, led lighting and truss arrangements.

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Saigon is a place of intersection, a capital of innovation, and also a contrasting picture of life. New cultural flows always flow here, blending with the old and creating new cultural compounds every day. I realized that this is the nature of this city and wanted to convey that through the new identity system for the new brand center of Adidas Vietnam in Saigon. The identity uses neon tones like the street lights at night, with characteristic contrasting colors. A strong contrast where creativity arises.

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Producer @theblessedbebe
Graphic design @polaris.arthub
Concept visualize @ninanguyen.co team
( 3D Visualize @projecte.creative Project Lead @maii.ngan )
Assistant @bngo.c