/ 2018

In the context of globalization, the demand for data is growing with the explosive development of technology. Digital data, although an "immaterial" asset, has gradually become a real material to maintain society, equivalent to other organic resources.
In collaboration with Ogilvy, I created an installation that simulates the change of data through visual effects. The data here are consumer indexes of product lines in Vietnam, illustrated with visual effects simulating liquids that are constantly moving and moving. The effects are projected on screens, and placed inside a model of a human head. The liquid effects are constantly moving through the change of data, looking like a real organic matter that is operating life inside our body.

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​Client: Ogilvy