Son Tung MTP - "Lac Troi" Visualization
/ 2017
Lac Troi is a very interesting project when I collaborated for the first time with singer Son Tung MTP in his revolutionary music product: Lac Troi. In this project, I worked directly with Son Tung and producer TripleD to produce stage images for the launch event of "Lac Troi" with the media. Not only that, we decided to let the audience experience this work in 360-degree music video format so that it could be viewed on VR glasses, a bold decision that had never been tried before in the Vietnamese market. As a result, the Lac Troi 360-degree video alone had more than 12 million views!
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Lac Troi with the concept of the song tells the story of a king who is gradually losing himself, drifting wildly with glory and vanity. I used the image of a Vietnamese-style palace with its characteristic wooden columns and frames as the backdrop for the stage, and then when the music climaxes, the entire palace will crumble to reinforce the song's emotional surge.
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Music label: MTP Entertainment
Artist collab: Son Tung MTP, TripleD
Music director: Long Halo
Team: BOX Collective


"Not only that, we decided to let the audience experience this work in 360-degree music video format so that it could be viewed on VR glasses, a bold decision that had never been tried before in the Vietnamese market. As a result, the Lac Troi 360-degree video alone had more than 12 million views!"














