H&M - Alley 

/ 2022

Location: H&M Vincom Store, HCMC, Vietnam 

Format: Digital Illustrations printed on plastic, or crafted with neon LED lights.

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I collaborated with H&M to create illustrations showcasing the beauty of " Hẻm", a type of small alley in Vietnam. Inside the " Hẻm" are often many households living, where my friends and I grew up. Inside the " Hẻm " is a whole ecosystem of life, where you shop, eat, and connect with your community. From the " Hẻm", Vietnamese street culture thrives with a very real touch.