Adidas's City Pack: Vietnam
/ 2021
Location: Asia region
Format: Shoe design, Digital illustration.
/
The shoe model is inspired by the natural colors of Dong Ho paintings, an ancient Vietnamese painting line, combined with the sporty design of Adidas' Ultra Boost, creating a shoe that represents Vietnamese culture but is also very modern. Adidas' City Pack project collaborates with local artists, creating their national identity on Ultra Boost and distributing them throughout Southeast Asia.
In the photo: famous Vietnamese influencers promote the campaign by combining the shoes with other Adidas fashion products.
in the photo: I developed the shoe patterns from ancient Vietnamese patterns, typically the lotus flower pattern, then combined them with the color palette of Dong Ho paintings, a traditional ancient painting line.
